| Have you ever seen a web site filled with | | | | easily, they'll quickly abandon your site. |
| marketing hype? Do you want your web site to | | | | Browsing your website should be easy. |
| become one of them? I didn't think so. | | | | Sometimes it takes a while to figure out the |
| Customers are becoming ever more | | | | best navigation structure for your website. |
| sophisticated and hype is becoming less and | | | | You may consider that as a constantly |
| less effective. Therefore, instead of | | | | developing part of your website. Although |
| focusing on hype you should use language that | | | | creating a great navigation structure for |
| talks to your audience. Use the same language | | | | your website is very important for your |
| your target audience would use. Don't get too | | | | visitors, creating a site map essential for |
| technical if your audience is not comfortable | | | | search engines. Site maps make it easy for |
| with such language. Try to use | | | | search engines such as Google and Yahoo to |
| straightforward English simple language words | | | | crawl your web pages. Think of your |
| that your customers can easily understand as | | | | navigation structure as something that helps |
| much as you can. Determine what information | | | | your visitors while site map helps search |
| you going to provide to your visitors. Then, | | | | engines. Before you even start building your |
| develop the appropriate categories based on | | | | website, you must understand what additional |
| your content. Your categories are going to | | | | services and functionalities your web site |
| serve several purposes. Most importantly be | | | | must have. Are you going to sell anything on |
| categories are going to help your customers | | | | your website? If yes, you are going to need a |
| navigates your Web site. Secondly, the | | | | shopping cart. Do you plan on blogging on |
| categories are going to break your sites into | | | | your website? If yes, you have to make sure |
| digestible chunks of information. In | | | | blogging software is part of your web design. |
| addition, the categories you create are going | | | | Do you want to collect site visitor |
| to break your site into multiple pages that | | | | information? If yes, you have to have a form |
| it's going to become easier for search | | | | that enables your visitors to request |
| engines crawl your entire site. Developing an | | | | additional information. There are too many |
| effective site navigation structure, you | | | | additional services that are available to you |
| ensure that your customers will easily locate | | | | the list but the right web designer should be |
| relevant content. If your site visitors are | | | | able to help you in that area. |
| unable to find information quickly and | | | | |