| Have you ever seen a web site filled with marketing | | | | information quickly and easily, they'll quickly abandon |
| hype? Do you want your web site to become one | | | | your site. Browsing your website should be easy. |
| of them? I didn't think so. Customers are becoming | | | | Sometimes it takes a while to figure out the best |
| ever more sophisticated and hype is becoming less | | | | navigation structure for your website. You may |
| and less effective. Therefore, instead of focusing on | | | | consider that as a constantly developing part of your |
| hype you should use language that talks to your | | | | website. Although creating a great navigation |
| audience. Use the same language your target | | | | structure for your website is very important for your |
| audience would use. Don't get too technical if your | | | | visitors, creating a site map essential for search |
| audience is not comfortable with such language. Try | | | | engines. Site maps make it easy for search engines |
| to use straightforward English simple language words | | | | such as Google and Yahoo to crawl your web pages. |
| that your customers can easily understand as much | | | | Think of your navigation structure as something that |
| as you can. Determine what information you going to | | | | helps your visitors while site map helps search |
| provide to your visitors. Then, develop the | | | | engines. Before you even start building your website, |
| appropriate categories based on your content. Your | | | | you must understand what additional services and |
| categories are going to serve several purposes. Most | | | | functionalities your web site must have. Are you |
| importantly be categories are going to help your | | | | going to sell anything on your website? If yes, you |
| customers navigates your Web site. Secondly, the | | | | are going to need a shopping cart. Do you plan on |
| categories are going to break your sites into | | | | blogging on your website? If yes, you have to make |
| digestible chunks of information. In addition, the | | | | sure blogging software is part of your web design. |
| categories you create are going to break your site | | | | Do you want to collect site visitor information? If |
| into multiple pages that it's going to become easier | | | | yes, you have to have a form that enables your |
| for search engines crawl your entire site. Developing | | | | visitors to request additional information. There are |
| an effective site navigation structure, you ensure | | | | too many additional services that are available to you |
| that your customers will easily locate relevant | | | | the list but the right web designer should be able to |
| content. If your site visitors are unable to find | | | | help you in that area. |