| Even though millions of words have been
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| | front, while the rest of the site should
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| written about business web site design,
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| | reinforce the desire to buy. People like
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| marketing experts and web developers
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| | to make purchases from someone they know,
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| often seem to forget that business web
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| | so tell them about yourself. Communicate
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| sites must be designed for profit. Even
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| | your both your personality and your
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| the experts sometimes assume that all you
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| | expertise.5. Present a Consistent Look:
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| have to do is take the right technology,
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| | Use your corporate logo and colors on
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| add a few gimmicks, and stir in a bit of
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| | your site. Colors and logos are an
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| hype, and your business web site will
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| | important part of your brand identity and
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| miraculously make sales.Unfortunately,
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| | they connect your site with your other
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| they are dead wrong. It simply isn't
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| | marketing materials. Use a consistent
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| logical to expect your technology or
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| | framework for your site pages. Put your
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| graphics to close a sale. In fact,
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| | logo and navigation elements at the same
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| assuming that slick design or a
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| | location on every page. This lets your
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| state-of-the-art shopping cart is going
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| | visitors focus on the content, instead of
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| to "pull" sales is like believing that a
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| | wasting time searching for what they
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| beautiful sports car will run without an
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| | need.6. Provide Answers: Enhance your
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| engine. Yes, it looks nice, but it
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| | credibility by anticipating your
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| doesn't get you anywhere!Instead, you
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| | customers' questions and giving them the
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| must construct your business web site
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| | answers. Explaining important concepts
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| based on tried and true principles of
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| | related to your industry demonstrates
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| good old-fashioned salesmanship. I don't
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| | your expertise. Informed consumers make
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| mean the sort of pushy salesmanship that
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| | better purchasing decisions: better for
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| leaves many people cold. I mean the type
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| | you, and better for them. Create a
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| of salesmanship that is considerate of
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| | "Frequently Asked Questions" page or a
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| your prospects' needs, and that doesn't
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| | topically organized help page. Remember
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| make it difficult for them to make a
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| | to explain why as well as what and how.
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| purchase.Straightforward, honest,
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| | Use your customer service and sales staff
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| intelligent salesmanship is what drives
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| | as a resource for this content. You may
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| the following 7 forgotten rules of
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| | save yourself some support calls!7. Keep
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| business web site design:1. Design to
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| | It Simple: Avoid confusion at all costs.
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| Sell: The primary goal of your site is to
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| | Nothing will drive a customer away faster
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| sell someone on purchasing your products
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| | than a confusing site. Planning your site
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| or services. If your site doesn't do
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| | organization in advance is critical to
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| that, then it is not an effective use of
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| | building a coherent visitor experience.
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| your funds. Make visitors comfortable
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| | Use scripting and graphics sparingly and
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| with the idea of doing business with you.
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| | intentionally. Visitors don't return to
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| Calm their fears and boost their hopes.2.
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| | a business site because of the pretty
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| Identify Your Company: The first thing
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| | pictures; they return for the content.You
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| visitors want to know when they arrive at
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| | need to be aware of these rules even if
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| your home page is who you are and what
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| | you aren't the one designing your site.
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| you do. Your home page should clearly
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| | After all, you are the one who knows your
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| identify your business and describe the
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| | business best. You know your customers'
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| products and services you offer. Be
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| | needs. So it is your responsibility to
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| concise. You only have a few moments to
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| | guide your site designer and
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| grab the attention of your visitor and
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| | developer.These seven forgotten rules of
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| get your point across.3. Explain Your
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| | profitable site design may not seem very
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| Competitive Advantage: The next thing
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| | glamorous. But if you've broken just one
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| your visitors want to know is why they
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| | of them, it's a sure bet that your
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| should buy from you instead of your
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| | business web site probably isn't making
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| competition. Describe the advantages you
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| | as many sales as it should.James Byrd is
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| offer that win customers and bring them
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| | the Vice President of Logical
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| back to buy again. A prospect won't know
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| | Expressions, Inc. ( With over 20 years of
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| why you are the best unless you tell
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| | experience in IT applications, he
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| them.4. Compel Visitors to Buy: Don't
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| | combines business knowledge with
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| make visitors search for a way to buy
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| | technical expertise to develop Web sites
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| from you. A business web site should
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| | that work.
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| present the opportunity to order right up
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|
