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The 7 Forgotten Rules of Business Web Site Design

Even though millions of words have been front, while the rest of the site should
written about business web site design, reinforce the desire to buy. People like
marketing experts and web developers to make purchases from someone they know,
often seem to forget that business web so tell them about yourself. Communicate
sites must be designed for profit. Even your both your personality and your
the experts sometimes assume that all you expertise.5. Present a Consistent Look:
have to do is take the right technology, Use your corporate logo and colors on
add a few gimmicks, and stir in a bit of your site. Colors and logos are an
hype, and your business web site will important part of your brand identity and
miraculously make sales.Unfortunately, they connect your site with your other
they are dead wrong. It simply isn't marketing materials. Use a consistent
logical to expect your technology or framework for your site pages. Put your
graphics to close a sale. In fact, logo and navigation elements at the same
assuming that slick design or a location on every page. This lets your
state-of-the-art shopping cart is going visitors focus on the content, instead of
to "pull" sales is like believing that a wasting time searching for what they
beautiful sports car will run without an need.6. Provide Answers: Enhance your
engine. Yes, it looks nice, but it credibility by anticipating your
doesn't get you anywhere!Instead, you customers' questions and giving them the
must construct your business web site answers. Explaining important concepts
based on tried and true principles of related to your industry demonstrates
good old-fashioned salesmanship. I don't your expertise. Informed consumers make
mean the sort of pushy salesmanship that better purchasing decisions: better for
leaves many people cold. I mean the type you, and better for them. Create a
of salesmanship that is considerate of "Frequently Asked Questions" page or a
your prospects' needs, and that doesn't topically organized help page. Remember
make it difficult for them to make a to explain why as well as what and how.
purchase.Straightforward, honest, Use your customer service and sales staff
intelligent salesmanship is what drives as a resource for this content. You may
the following 7 forgotten rules of save yourself some support calls!7. Keep
business web site design:1. Design to It Simple: Avoid confusion at all costs.
Sell: The primary goal of your site is to Nothing will drive a customer away faster
sell someone on purchasing your products than a confusing site. Planning your site
or services. If your site doesn't do organization in advance is critical to
that, then it is not an effective use of building a coherent visitor experience.
your funds. Make visitors comfortable Use scripting and graphics sparingly and
with the idea of doing business with you. intentionally. Visitors don't return to
Calm their fears and boost their hopes.2. a business site because of the pretty
Identify Your Company: The first thing pictures; they return for the content.You
visitors want to know when they arrive at need to be aware of these rules even if
your home page is who you are and what you aren't the one designing your site.
you do. Your home page should clearly After all, you are the one who knows your
identify your business and describe the business best. You know your customers'
products and services you offer. Be needs. So it is your responsibility to
concise. You only have a few moments to guide your site designer and
grab the attention of your visitor and developer.These seven forgotten rules of
get your point across.3. Explain Your profitable site design may not seem very
Competitive Advantage: The next thing glamorous. But if you've broken just one
your visitors want to know is why they of them, it's a sure bet that your
should buy from you instead of your business web site probably isn't making
competition. Describe the advantages you as many sales as it should.James Byrd is
offer that win customers and bring them the Vice President of Logical
back to buy again. A prospect won't know Expressions, Inc. ( With over 20 years of
why you are the best unless you tell experience in IT applications, he
them.4. Compel Visitors to Buy: Don't combines business knowledge with
make visitors search for a way to buy technical expertise to develop Web sites
from you. A business web site should that work.
present the opportunity to order right up




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