| You have approximately ten seconds to capture | | | | customer back to the website to either |
| someone's attention once they view your | | | | purchase a product or service being offered. |
| website. This mean you better take your time | | | | Spamming is illegal and having a great opt-in |
| and think carefully about what you want to | | | | list is really necessary to any Internet |
| include before you launch your site. Some | | | | marketer. |
| websites go directly into the navigation and | | | | |
| content of their websites on their first | | | | You can also use your list to make money as |
| "index" page. | | | | an affiliate with other companies. You can |
| | | | send customers an email from the site you are |
| Customers can navigate around the site and | | | | promoting with your affiliate link in it and |
| decide if they want to buy the product or | | | | make money from that. This is a great way to |
| service that is being presented to them. | | | | earn extra income indeed. |
| This is not really the wisest option | | | | |
| available. Of course, every site does need | | | | Squeeze pages are usually the first page |
| the standard index page jam packed full of | | | | found on a website. Sometimes they are pop |
| frequently asked questions, testimonials, | | | | ups on the index page of a website. They are |
| order form, etc. But there is an even better | | | | vital to any Internet marketer's business. |
| way to "capture" your visitors and that is by | | | | They allow you to gather potential customer's |
| using a squeeze page. | | | | vital information. You can ask them for any |
| | | | thing from simply their first name and email |
| A squeeze page captures your audience with a | | | | address to more in depth thing like there |
| screaming headline and brief key points about | | | | home address and other personal questions |
| the customer's problem and how you intend to | | | | that may be relevant to your advertising |
| solve it. Sometimes a squeeze page offers a | | | | campaign. |
| free report or newsletter to entice them into | | | | |
| giving you their personal email. Either way, | | | | Split testing is another vital component to |
| the purpose of all squeeze pages is to get | | | | building a website. With split testing you |
| the customers name and email address, or eve | | | | can make dramatic improvements to your site. |
| to ask the customer a vital question. | | | | Find out what works and what doesn't, what |
| | | | people like and dislike, and dramatically |
| The point in retrieving the customer's name | | | | increase your conversions or improve other |
| and email address is to build an opt-in list. | | | | aspects of your website. Split testing is a |
| An opt-in list is gold to an internet | | | | tool used by the pros but no one building a |
| marketer because you can send your customers | | | | website, especially one selling products, |
| information which will hopefully attract your | | | | should be with out. |