| You have approximately ten seconds to capture | | | | your customer back to the website to either |
| someone's attention once they view your website. | | | | purchase a product or service being offered. |
| This mean you better take your time and think | | | | Spamming is illegal and having a great opt-in list is |
| carefully about what you want to include before you | | | | really necessary to any Internet marketer. |
| launch your site. Some websites go directly into the | | | | You can also use your list to make money as an |
| navigation and content of their websites on their first | | | | affiliate with other companies. You can send |
| "index" page. | | | | customers an email from the site you are promoting |
| Customers can navigate around the site and decide if | | | | with your affiliate link in it and make money from |
| they want to buy the product or service that is | | | | that. This is a great way to earn extra income |
| being presented to them. This is not really the wisest | | | | indeed. |
| option available. Of course, every site does need the | | | | Squeeze pages are usually the first page found on a |
| standard index page jam packed full of frequently | | | | website. Sometimes they are pop ups on the index |
| asked questions, testimonials, order form, etc. But | | | | page of a website. They are vital to any Internet |
| there is an even better way to "capture" your | | | | marketer's business. They allow you to gather |
| visitors and that is by using a squeeze page. | | | | potential customer's vital information. You can ask |
| A squeeze page captures your audience with a | | | | them for any thing from simply their first name and |
| screaming headline and brief key points about the | | | | email address to more in depth thing like there home |
| customer's problem and how you intend to solve it. | | | | address and other personal questions that may be |
| Sometimes a squeeze page offers a free report or | | | | relevant to your advertising campaign. |
| newsletter to entice them into giving you their | | | | Split testing is another vital component to building a |
| personal email. Either way, the purpose of all squeeze | | | | website. With split testing you can make dramatic |
| pages is to get the customers name and email | | | | improvements to your site. Find out what works and |
| address, or eve to ask the customer a vital question. | | | | what doesn't, what people like and dislike, and |
| The point in retrieving the customer's name and email | | | | dramatically increase your conversions or improve |
| address is to build an opt-in list. An opt-in list is gold | | | | other aspects of your website. Split testing is a tool |
| to an internet marketer because you can send your | | | | used by the pros but no one building a website, |
| customers information which will hopefully attract | | | | especially one selling products, should be with out. |