| If you haven't heard of Second Life, the | | | | colours, music and messages. It's |
| online virtual world and latest internet | | | | interactive, engaging and memorable; the best |
| phenomenon, by now, I predict that you will | | | | thing is it's permissive. |
| hear of it again within the next month and by | | | | |
| the end of the year on a weekly basis. | | | | They're only there, experiencing your brand |
| | | | because they want to be. |
| If you're interested in business and have a | | | | |
| need to use PR, then my advice is that you | | | | PR Opportunities |
| perform a search for Second Life as soon as | | | | |
| you finish the article and 'gem up'. It's | | | | The PR opportunities are enormous. Here's a |
| that much of a big thing. | | | | few ideas; Be the first in your industry to |
| | | | open an office in Second Life, you'll show |
| But I'm not writing this article because I | | | | yourself to be innovative and forward |
| want you to use Second Life, that's up to | | | | thinking when you use press releases and |
| you. As a freelance copywriter and marketing | | | | newsletters to tell the media about it. |
| consultant, I have an interest in the future | | | | Invite your customers for a meeting in your |
| of the public relations, of brand building | | | | Second Life office, take a picture and mail a |
| and of experiential marketing and I believe | | | | copy to the media - image led stories are |
| that's what Second Life can offer and that's | | | | always popular. You could even offer a prize |
| why it's going to be huge. | | | | to the first person to complete a quest |
| | | | within your land while they are experiencing |
| 5 Senses Brand Experience | | | | your brand. It's different and interesting, |
| | | | so will get written about. |
| What your brand gets out of Second Life is | | | | |
| what I call a 5 Senses Brand Experience. | | | | Just about any copy published with your brand |
| It's web browsing in 3-D, something very | | | | next to Second Life is going to be |
| difficult to create with the copy on a 2-D | | | | beneficial. Soon everyone will be doing it, |
| website, with the strapline on a print ad or | | | | so don't wait until it becomes ordinary. |
| an image on the TV pushed in between the show | | | | |
| you're audience is trying to enjoy. | | | | So a 'second life' for your business will add |
| | | | dimensions to your brand. With PR, you can |
| The brand experience in a virtual world is | | | | make it an opportunity to engage with new |
| comprehensive. You can totally interact with | | | | markets. |
| your audience using sights, sounds, touch, | | | | |