| If you haven't heard of Second Life, the online virtual | | | | audience using sights, sounds, touch, colours, music |
| world and latest internet phenomenon, by now, I | | | | and messages. It's interactive, engaging and |
| predict that you will hear of it again within the next | | | | memorable; the best thing is it's permissive. |
| month and by the end of the year on a weekly | | | | They're only there, experiencing your brand because |
| basis. | | | | they want to be. |
| If you're interested in business and have a need to | | | | PR Opportunities |
| use PR, then my advice is that you perform a search | | | | The PR opportunities are enormous. Here's a few |
| for Second Life as soon as you finish the article and | | | | ideas; Be the first in your industry to open an office |
| 'gem up'. It's that much of a big thing. | | | | in Second Life, you'll show yourself to be innovative |
| But I'm not writing this article because I want you to | | | | and forward thinking when you use press releases |
| use Second Life, that's up to you. As a freelance | | | | and newsletters to tell the media about it. Invite your |
| copywriter and marketing consultant, I have an | | | | customers for a meeting in your Second Life office, |
| interest in the future of the public relations, of brand | | | | take a picture and mail a copy to the media - image |
| building and of experiential marketing and I believe | | | | led stories are always popular. You could even offer |
| that's what Second Life can offer and that's why it's | | | | a prize to the first person to complete a quest within |
| going to be huge. | | | | your land while they are experiencing your brand. It's |
| 5 Senses Brand Experience | | | | different and interesting, so will get written about. |
| What your brand gets out of Second Life is what I | | | | Just about any copy published with your brand next |
| call a 5 Senses Brand Experience. It's web browsing in | | | | to Second Life is going to be beneficial. Soon |
| 3-D, something very difficult to create with the copy | | | | everyone will be doing it, so don't wait until it |
| on a 2-D website, with the strapline on a print ad or | | | | becomes ordinary. |
| an image on the TV pushed in between the show | | | | So a 'second life' for your business will add dimensions |
| you're audience is trying to enjoy. | | | | to your brand. With PR, you can make it an |
| The brand experience in a virtual world is | | | | opportunity to engage with new markets. |
| comprehensive. You can totally interact with your | | | | |