| Fact 1:We can't deny the fact that when browsers | | | | site and choose you above all else. |
| enter a site, they look for something that is relevant | | | | People hate slow websites |
| to their needs. If they ended in a particular site | | | | Designers must understand that searchers can be |
| through advertisements, then they would expect to | | | | very impatient when surfing through sites in the |
| see something related to that ad. | | | | Internet. Therefore, designers must find a way to |
| Fact 2:On the other hand, when a search engine | | | | minimize the slowness of websites and at the same |
| scans a site's contents, it looks for contents which | | | | time offer viewers with quality contents. |
| are useful enough for other sites to reference. It | | | | Searchers look for relevant information |
| expects to locate a content that is consistent with | | | | Dr. Jim Jansen of Penn State's School of Information |
| the keywords. | | | | Sciences and Technology said, "A web site has to be |
| Fact 3:Moreover, visitors who go to a shopping cart | | | | relevant to a searchers needs. Otherwise, by the |
| would expect to find photos with high quality, a | | | | time three minutes have elapsed, 40 percent of |
| variety of applicable views and lastly, a concise and | | | | searchers will have moved on. While some may have |
| clear description and costs. They also expect that | | | | found what they wanted, others may simply have |
| the cart should work in all types of browsers. | | | | given up and move to a different site." When |
| But sad to say, some viewers do not find what they | | | | designing web pages, designers can't help but |
| need in a website or sometimes they have a hard | | | | become graphic artists with the aim to make your |
| time going around the site. The following things | | | | site look great but sometimes lacking in information. |
| should make you aware on the things why web sites | | | | Therefore, remember that while it is important to |
| fail. | | | | make your site attractive, it is equally important to |
| One fact that web designers must know is that | | | | place in your site the information that visitors need. |
| people wouldn't enter your site unless they know | | | | Sites should have clear abstracts |
| their way around it. | | | | The first thing that appears on the result page as an |
| Due to this concern, web designers must take into | | | | answer to a search engine query is the site's |
| consideration that they need to conceptualize user | | | | abstract. The abstract explains everything about your |
| friendly and easy to understand websites. For most | | | | site. According to a study done by Penn State, more |
| customers or viewers, very extravagant design | | | | users or searchers can be drawn to a site with the |
| won't matter as long as they don't get lost in your | | | | use of an abstract. That is if the abstract is |
| site. | | | | informative enough and gives relevant and enticing |
| Your competitors are just a click away | | | | information about the site. Dr. Jim Jansen said, "For |
| When designing your web site, think very carefully on | | | | site developers, if you want to be looked at, it is |
| things that could give you a plus over your | | | | absolutely critical that the abstract be crystal clear |
| competitors. Think of the things that you can offer | | | | about the purpose of your Web site. |
| your customers in order for them to stay on your | | | | |