| Fact 1:We can't deny the fact that when | | | | choose you above all else. |
| browsers enter a site, they look for | | | | |
| something that is relevant to their needs. If | | | | People hate slow websites |
| they ended in a particular site through | | | | |
| advertisements, then they would expect to see | | | | Designers must understand that searchers can |
| something related to that ad. | | | | be very impatient when surfing through sites |
| | | | in the Internet. Therefore, designers must |
| Fact 2:On the other hand, when a search | | | | find a way to minimize the slowness of |
| engine scans a site's contents, it looks for | | | | websites and at the same time offer viewers |
| contents which are useful enough for other | | | | with quality contents. |
| sites to reference. It expects to locate a | | | | |
| content that is consistent with the keywords. | | | | Searchers look for relevant information |
| | | | |
| Fact 3:Moreover, visitors who go to a | | | | Dr. Jim Jansen of Penn State's School of |
| shopping cart would expect to find photos | | | | Information Sciences and Technology said, "A |
| with high quality, a variety of applicable | | | | web site has to be relevant to a searchers |
| views and lastly, a concise and clear | | | | needs. Otherwise, by the time three minutes |
| description and costs. They also expect that | | | | have elapsed, 40 percent of searchers will |
| the cart should work in all types of | | | | have moved on. While some may have found what |
| browsers. | | | | they wanted, others may simply have given up |
| | | | and move to a different site." When designing |
| But sad to say, some viewers do not find what | | | | web pages, designers can't help but become |
| they need in a website or sometimes they have | | | | graphic artists with the aim to make your |
| a hard time going around the site. The | | | | site look great but sometimes lacking in |
| following things should make you aware on the | | | | information. Therefore, remember that while |
| things why web sites fail. | | | | it is important to make your site attractive, |
| | | | it is equally important to place in your site |
| One fact that web designers must know is that | | | | the information that visitors need. |
| people wouldn't enter your site unless they | | | | |
| know their way around it. | | | | Sites should have clear abstracts |
| | | | |
| Due to this concern, web designers must take | | | | The first thing that appears on the result |
| into consideration that they need to | | | | page as an answer to a search engine query is |
| conceptualize user friendly and easy to | | | | the site's abstract. The abstract explains |
| understand websites. For most customers or | | | | everything about your site. According to a |
| viewers, very extravagant design won't matter | | | | study done by Penn State, more users or |
| as long as they don't get lost in your site. | | | | searchers can be drawn to a site with the use |
| | | | of an abstract. That is if the abstract is |
| Your competitors are just a click away | | | | informative enough and gives relevant and |
| | | | enticing information about the site. Dr. Jim |
| When designing your web site, think very | | | | Jansen said, "For site developers, if you |
| carefully on things that could give you a | | | | want to be looked at, it is absolutely |
| plus over your competitors. Think of the | | | | critical that the abstract be crystal clear |
| things that you can offer your customers in | | | | about the purpose of your Web site. |
| order for them to stay on your site and | | | | |