| Owens Corning insulation is a proprietary commercial | | | | Associates comments believe this comment to be |
| product-a line of products, which have variations and | | | | eco friendly, but in the grand scheme of things, don't |
| versions that serve both the homeowner and the | | | | actually do much for the environment-as say, |
| home builder markets. What differentiates Owens | | | | carpooling does for the environment; or composting |
| corning insulation from its competitors is that it | | | | and local farming does the environment-though the |
| purports to be better for the environment than its | | | | products have some of the highest eco ratings on |
| substitutes in the market. | | | | the market. Real estate projects that have been |
| This is a huge factor, purchasing psychologists say. It | | | | LEED certified (Leadership in Energy and |
| used to be a factor that only existed on the coasts. | | | | Environmental Design) have listed Owens Corning as |
| But more and more, builders and homeowners alike | | | | a manufacturer of many of its projects. |
| are becoming and practicing eco conscious purchasing | | | | Despite the controversies, the company continues to |
| when it comes to renovating their homes-and Owens | | | | purport its eco initiatives, and continues to brand |
| Corning is capitalizing off of this trend. | | | | itself on the market as a primarily and premier |
| From its cellular glass insulation, to fireproofing and | | | | energy saving products company. The company is |
| foam boarding insulation products, Owens Corning is | | | | fond of issuing statements about its carbon footprint |
| by far the most recognized brand in terms of energy | | | | as compared to the market average of other |
| savings, environmental and green standards | | | | manufacturers'. |
| compliance, and recycling standards adherence out | | | | In recent years, largely due to the real estate |
| there today. Its website boasts numerous credentials | | | | market crisis, the company's gross revenues have |
| when it comes to recycling, reuse, and even | | | | seen some stagnation and drops in profit. |
| composting. | | | | Homeowners and home builders alike are opting for |
| Environmentalists, however, might quite disagree. | | | | less premier products, as they let go of their eco |
| Environmental agencies in New York City, San | | | | minded purchasing behaviors, in an effort to merely |
| Francisco (California), Los Angeles, Phoenix, Las | | | | survive in a state of fundamentally financially ruined |
| Vegas, and Miami for example, do not list or endorse | | | | sectors in the real estate space. |
| Owens Corning as a manufacturer that is safe for | | | | The insulation business accounts for well over thirty |
| the environment. When it comes to their roofing, | | | | percent of the company's revenue, and is a |
| basement, sound proofing, and other home | | | | significant piece to its future endeavors into not only |
| improvement materials product lines, the company | | | | home and the residential sectors of the real estate |
| fails to make enough of an impact and impression | | | | space, but also commercial and industrial sectors as |
| with environmental agencies to garner endorsements | | | | well. The insulation business is also finding its niches in |
| from agencies as an approved material to be | | | | residential sectors, as the products can easily be |
| completely eco friendly in that particular metro. | | | | found at home improvement shops such as Home |
| Owens Corning is making efforts however. It's new | | | | Depot and Lowe's. These sales don't account for as |
| Garage Door Insulation product kit, claims to be the | | | | much of the revenues for the company as its |
| best in terms of eco friendliness out on the market | | | | commercial and industrial business. |
| today. Customer reviews and JD Powers and | | | | |