Norwegian Furniture - Spotlight on Jens Ekornes

Ekornes is a European furniture manufacturer locatedbusiness while Jens is away. He begins work in a
in Norway. What’s interesting about Ekornes ismattress factory in the USA to become more skilled
that it is based in a country with just over four andin his trade. Impressed by the industrialization and
half million people roughly the same population as thehow it will help to reduce the manufacturing costs of
state of Colorado. However, their accomplishments inhis mattresses, he purchases equipment and hires an
high-end furniture have become realized across theAmerican expert to travel back with him to Norway
world. In this article we’re going to take a lookto train his workers on how to use the new
at the Norwegian man who founded Ekornes andmachinery.
examine the rich history of a company that startedFrom 1947 to 1959 Jens Ekornes again starts building
from humble beginnings, endured hardships throughfurniture components for other manufacturers. He
world war two and embraced modern technology toopens a new factory to handle wood parts and
create furniture unlike any other.another for the purpose of creating foamed plastics.
Jens Ekornes started his business in 1934. He startedIn keeping with how he got into mattresses, Jens
out in a small building located in Sunnmøre, NorwayEkornes begins designing and building furniture and in
with three employees and some German made1966 introduces a line of club furniture that would
machinery. His business was that of building steelsimply become called Ekornes®. This leather
springs for the booming mattress and furniturefurniture was met with much success which may
industry. Business was doing quite well for Jens andhave also been attributed to a national mailer sent to
he became interested in branching out from buildingevery Norwegian home and soon Ekornes®
furniture components to actually building thebecame a household name in Norway.
mattresses themselves. Not satisfied with many of1971 marked an important year for Ekornes® as it
the current mattress building techniques, he attendedintroduced the leather Stressless® recliner. The
a furniture show where he discovers a British sofasuccess generated by Stressless chairs recliner would
mattress that consists of linked steel springs withlead to an important expansion for Ekornes® in
coils on each side. He is impressed by this design andit’s steel and automation departments which
believes this same technique can be applied towould allow it to keep up with growing demand
conventional mattresses. With the aid of his shopinternationally. In 1980 Ekornes® goes global and
foreman he sets out to design and construct a newbegins to export the Stressless® line of recliners
mattress which would become known by its brandand furniture throughout the world. With several
name Svane®.patented features which include a lower lumbar
Between the years of 1935 to 1939 Jens Ekornessupport, glide system and head feature which moves
made the rounds in showcasing his new designforward with the individual, Stressless® recliners
through different furniture shows as well as retailersestablished themselves with features unavailable on
and steadily his orders and workforce increase forany other recliner in the world. By 1983, 500,000
the new Svane® line of mattresses. He soonStressless® recliners had been sold worldwide. A
begins opening new factories to help take on theremarkable and impressive feat considering the
added business from the new mattress lines andcompetition of high end furniture found throughout
things seem to be going pretty well for Jensthe world.
Ekornes… until war erupts in Europe. In April ofStressless® and Ekornes® products are currently
1940 Norway is invaded by larger and superiorsold in over 30 countries across five continents.
German forces. Norway resists but is soon overcomeStressless recliners have been joined by matching
and surrenders several months later. Jens Ekornessofas, loveseats, chairs and ottomans as well as
and his family live through the occupation. Years ofmatching coffee tables and end tables. Ekornes
hardships pass for many Europeans including thecontinues to move forward with advancements in
Ekornes family until finally allied forces arrive andindustrial technology and creating new features in
successfully liberate Europe. In 1945 Germanyevery pieces of Ekornes furniture. With a rich history
unconditionally surrenders and the war in thedating back to 1934, the legacy of Jens Ekornes lives
European theater ends. In 1946 Jens Ekornes travelson today in every Ekornes® Stressless® product.
to the United States. His brothers watch over the