| List building is an art. And when you're building a | | | | the rest is easy and they can go and abuse these |
| prospect and buyers list, it becomes an art the likes | | | | people all they want. You can't. You certainly can't |
| of which you will wish you had Van Gogh to help you | | | | pitch them every product under the sun...especially if |
| with your lists. There is a fine line between building a | | | | they're crap and you're doing it just to make a buck. |
| responsive list and building one that burns out on you | | | | Eventually, they'll be onto you. |
| fast. This article is going to cover the art of keeping | | | | Buyers need to be treated even MORE special than |
| two lists...a prospect and buyers list. I hope you find | | | | prospects. They should be given special deals that |
| this helpful. | | | | nobody else gets. They should get even MORE free |
| Make no mistake about it...prospects and buyers are | | | | content and reports that nobody else gets. They |
| different, mostly because of the relationship you | | | | should only be pitched when you have something |
| have with them. | | | | really GREAT to offer. These people should be |
| Prospects don't know you from Adam. They've | | | | waiting to hear from you. They should look forward |
| never bought any of your products so they don't | | | | to your emails. Your unsubscribe rate should be close |
| know if those products are any good or not. So, | | | | to zero. |
| with prospects, just like with a girlfriend or boyfriend, | | | | Why do I say all that? Because these days, getting |
| you have to woo them. You have to give them lots | | | | buyers (unless you're just doing the churn and burn) |
| of great content. You have to earn their trust. You | | | | is not as easy as it used to be. People are |
| have to give them a reason to want to buy from | | | | skeptical...more so than ever. If you're a non entity, |
| you. By providing them with relative information that | | | | they're going to be even more careful about buying |
| will help them, in addition to your sales pitches, you'll | | | | from you. So when you get a hold of a buyer, you |
| slowly work your way to earning that trust. | | | | hang onto that buyer for dear life and treat that |
| With buyers, you've already earned their | | | | buyer as your child. Heck, even warn them about |
| trust...assuming that the product(s) you've sold them | | | | certain products if you can. |
| didn't send them running for the unsubscribe link. | | | | Trust me...they'll thank you for it. |
| However, a lot of marketers think that, at this point, | | | | |