| When I started out in Internet Marketing, every one | | | | yourself if you don't want to! |
| kept telling me the same thing - "Hey, Paul, the | | | | Here's what you do: Go to a PLR directory and pick |
| money is in the list!" Well, OK, great, but how the | | | | up some private label articles. Take a selection of 5 |
| heck do I do that?! | | | | articles that you like, and turn it into an e-book. |
| I then wasted time going around in circles. Do you | | | | There you go, your free gift! Now you just need to: |
| know why? I spent ages building a fancy web site to | | | | 3. Build A Squeeze Page That Converts! |
| get subscribers. Man, I did it all wrong. | | | | Ah, man this is so easy, but so many people |
| I now know that list building is EASY. And if you do it | | | | complicate matters... You don't need to be a web |
| correctly, you can make thousands of dollars every | | | | designer to do this! |
| month from your subscriber list - it becomes the | | | | I'll tell you a quick story - one of my friends has over |
| most important asset to your online business. | | | | 20,000 subscribers on her list and her squeeze page |
| Without all the rubbish, here's what you should be | | | | consistently converts at 40%. That's MASSIVE! If |
| doing:- | | | | you can get 20% then you're doing fine. |
| 1. Figure out the Number One Problem Your Target | | | | And what kind of squeeze page do you think she |
| Market Has... | | | | has? An all singing and dancing one? Like heck! Her |
| And how do you do that? Well, you hang out where | | | | squeeze page is a plain white one, with a catchy |
| the people you're trying to get on your list hang out! | | | | headline, a few benefits and the email sign up form... |
| Forums! The market research you can get from | | | | So, here's your squeeze page instructions:o Create a |
| chatting to a few people and reading some threads | | | | headline that is benefit-driven and addresses the |
| on forums is invaluable. | | | | number one problem we identified in step 1. Here's an |
| I want you to look for trends or patterns. Look for | | | | example of a great headline: |
| questions that pop up a lot and if you see a common | | | | "Learn The Exact Techniques I Use To Drive Over |
| theme then take note! | | | | 2,000 Visitors To My Web Site Every Day". |
| For instance, in the internet Marketing niche, the | | | | Make sure the headline is big and bold and red to get |
| number one issue people have is how to get traffic! | | | | the attention of those visitors...And then:o Create a |
| So, if you were looking to build a list in the IM niche, | | | | list of benefits (in bullet points) that subscribers will |
| you'd note that down because it's fundamental for | | | | get from your free gift. 5 is fine - don't go crazy. |
| step 2: | | | | And make them short, not long paragraphs. And |
| 2. Offer A Free Gift That Helps Solve That Very | | | | then...o Add your opt in form underneath. |
| Same Problem | | | | That's how simple a squeeze page is. Don't |
| Now you see why step 1 is so important! A high | | | | complicate matters like 95% of internet marketers, |
| converting squeeze page needs to solve a problem | | | | remember KISS (Keep It Simple, Stupid!). |
| that everyone has! | | | | Not sure where to get your opt-in form from? Well, |
| I know what you're thinking... How do I make a free | | | | you should try a service from Aweber - it's the |
| gift? Actually, it's very easy and should only take you | | | | number one list building service in my opinion... |
| an hour or so. And... you don't even need to write it | | | | |