| When a subscriber first opts into your list, it is at this | | | | me? If I can get it for $20 less, I'd be a fool not to |
| time that they are going to be most open to any | | | | do it." More times than not, the person is going to |
| offers that you might have. So you want to strike | | | | take you up on your offer. |
| when the iron is hot. In this article, I'm going to show | | | | Now, you're probably thinking to yourself, why would |
| you a simple way to get your subscriber to make a | | | | I want to sell a $47 product for just $27? Well, two |
| purchase on that initial opt in. | | | | reasons. The first reason is simple. A sale is a sale, |
| What you want to do is quite simple. Let's say you | | | | and it may be one that you might not gotten |
| have a product and it sells for $47 normally. What | | | | otherwise had you not reduced the price. I have run |
| you want to do is include something like this in your | | | | many such sales and have had numerous people who |
| initial newsletter. | | | | had been on my list for ages FINALLY buy the |
| "Dear Subscriber...Thank you for subscriber to my | | | | product because it was reduced. It all adds up. |
| newsletter. I hope you find this information to be | | | | The second reason is something most people don't |
| informative and helpful. In case you are not aware, I | | | | think about. As this is most likely a digital product (no, |
| have a product specifically geared to solving the | | | | you wouldn't do this with a physical one where you're |
| problem that you're having with (problem goes here) | | | | losing money on the sale) there really is no cost of |
| that normally sells for $47. What I am doing today is | | | | sale. Each sale is 100% profit. So what is the |
| making this product available to you for the next 24 | | | | difference if you sell it for $47 or $27? If two people |
| hours ONLY for the reduced price of $27..." | | | | buy who normally wouldn't have, you have $54 |
| And so on. You can then go on to describe the | | | | profit, which is more than the price of one regular |
| product and all the benefits of having it. You want to | | | | sale. |
| stress, at the end of this message, that this offer is | | | | It's for this reason that you see many offline stores |
| ONLY good for the next 24 hours. What this does is | | | | run sales. They know that the extra sales they make |
| it introduces a little scarcity into the mind of the | | | | will more than make up for the money lost in the |
| prospect. Fear of loss is going to set in. They're going | | | | reduction of the price. |
| to start thinking to themselves, "What if this product | | | | Anyway, it's something for you to consider doing |
| is really what I'm looking for? What if it really helps | | | | with your first time subscribers. |