| A strong linking campaign can really make or break | | | | Submit to directories that have some page rank, or |
| you in the SEO game. The key is to have a | | | | directories that are directly related to your niche. If |
| game-plan going in. With no game-plan, your results | | | | you have a site about red widgets, and you can |
| will suffer. | | | | submit to widget directories, that is going to benefit |
| The focus of your link campaign needs to be fairly | | | | you. |
| wide. Creating a number of different types of links is | | | | When submitting to these directories, you want to |
| key, directory links, social bookmarking links, forum | | | | rotate between your keyword phrases, and also |
| links, blog comments, blog roll, in content links, etc. In | | | | rotate descriptions. By doing this, you ensure some |
| addition, you want to also make room in your link | | | | uniqueness between the directory links you are |
| campaign to create links to your secondary content | | | | building. This, in turn, makes these links more valuable. |
| pages, not just your homepage. | | | | The next way to get links that we are going to look |
| By doing this, you can exponentially increase your | | | | at is through forum commenting. Forum commenting |
| authority on your main site. The trick is consistency, | | | | is great, as there are many many forums online, and |
| using the same keyword phrases for the anchor text | | | | most forums allow you to add a signature link and |
| of your links. Anchor text is important, so we will | | | | choose your anchor text, which will be displayed |
| touch on that concept real fast. | | | | below each of your posts on that forum. |
| In a nutshell, anchor text is the text you click on | | | | When choosing your forum, it is best to use a forum |
| when you follow a link. It is the blue, underlined | | | | related to your website. You can post to unrelated |
| words (or whatever color they happen to be on | | | | forums as well, but related forums are going to give |
| your site) that make up the active link. Those words | | | | you an added benefit of direct traffic. For this to |
| are your anchor text, and all the links you are building | | | | work, it is important that you contribute to the |
| should rotate using the same anchor text, which is | | | | forum and discussions, become somewhat of a guru |
| the keyword phrases you are looking to rank for. | | | | about your topic. When people read your helpful |
| Ok, so how to go about getting links. The first place | | | | comments or threads, they can click through to your |
| to look is directories. Directories are a great source | | | | site for more information. |
| of links. They have categories, which tells the engines | | | | Forum posting in this manner not only builds links for |
| exactly what kind of site you have. | | | | your SEO campaign, but also creates direct traffic |
| In addition, you can choose your anchor text, and | | | | from other readers of that forum. If the forum is |
| usually can also get a few sentences of content | | | | related to the subject matter of your site, then you |
| posted with it. To be most effective, you need to | | | | have a highly relevant audience reading what you are |
| submit to a number of directories at a time. You also | | | | writing. |
| need to submit to quality directories. | | | | Next we are going to take a look at building social |
| There are a number of ways to do this. There are | | | | bookmarking links and in content links on outside |
| many directory lists online, they are not hard to find. | | | | blogs. |