Green Building - Should You Jump on the Bandwagon?

I am not sure about you, but I feel like I can't gobuildings.
anywhere without hearing about green building. Don'tCertified 28%
get me wrong, I am all for innovating the process toSilver 30%
conserve the environment. I just can't help butGold 48%
wonder how long the "Green Movement" will last andIs it worth pursuing the higher LEED levels? I believe
what part will stick around for the long term.that is still up for debate but there are many facts
Environmentally friendly is not a new concept. I canthat support building a certified or silver LEED building
remember when recycling was introduced and when Iresults in costs savings in energy. With the increase
used recycled notebook paper for the first time. Howof fuel costs, everyone is looking for ways to save
about the grandmother who wraps the presents withon energy. Another fact that has fueled the demand
newspaper, isn't that "green?" Granted, manyfor LEED buildings is the occupancy rates.
resources that have been widely taken for grantedOccupancy rates, as well as rental and sales rates,
are becoming more expensive and in time may justare typically higher in a LEED building (or energy
disappear. Thus we have a need to come up withefficient) versus a building that is not energy efficient.
new technologies and innovations for things likeIn the last two years, there has been a 70%
energy, but isn't that what we have always done?increase in the rent charged per square foot in LEED
We have a problem and find a solution.buildings. The increase represents a premium of 36%
I attended a local development event recently and aover a non-LEED building (AIA.org).
heavy debate erupted as to whether or not theConsumer buy-in has become a major factor in the
costs of green building could be recouped in an officegreen movement. LEED buildings also have a 4.1%
building. On one hand, you have the developer sayinghigher occupancy rate than the non-LEED buildings.
it is almost impossible to rent at a higher rate. TheThe chart below highlights some of the difference
tenants do not understand the costs savings, nor canbetween LEED and non-LEED as well as Energy Star
they see a discount or savings on their bill eachand non-Energy Star.
month that would equal the amount of increasedFinancial Metrics for Green versus Conventional
rent. On the other side are developers who say theyBuildings
can't lease their space to large fortune 500Building type Occupancy rate Rental rate per ft^2
companies or the government without meeting theSale price per ft^2
green building certifications.Energy Star Certified 91.5% $30.55 $288
So, is green always more expensive? Not necessarilyNon-Energy Star peers 87.9% $28.15 $227
says Peter Morris. Morris states that reasonable levelsLEED certified 92.0% $42.38 $438
of sustainable development can be incorporated intoNon-Leed peers 87.9% $31.05 $257
most building types at little or no additional cost. In aSource: CoStar Group, "Commercial Real Estate and
report published by Buildings, the average return onthe Environment"; All Figures are as of first quarter
the initial investment for a LEED-certified building is 2.62008.
years. The LEED-certified buildings also had annual netDoes this mean you should go green? I think that
savings of more than $170,000. LEED-certified is thedecision rests very much in how you want to serve
lowest LEED level a building can earn.the market. The estimated green construction for
I have always heard the lower the level, the lowerthis year will only amount to about 2% of the total
the investment cost. Just in case you are wondering,construction for the year, but by 2010 it is estimated
according to Beth Anderson to obtain LEED-silver, theto be as much as 10%. In dollars, that would be
building would cost an additional 3.5%, gold would beequivalent to $29 to $57 billion (CNN Money).
an additional 4.5% and platinum would be an additionalNo matter what side of the fence you are on, I feel
11.5%. What are the benefits of pursuing a higherthat LEED is here to stay. Over time, the
level of LEED designation?requirements or rules may change, but some form of
A study performed in California yielded results of theour current Green Movement will remain.
following energy savings based on current LEED