| The impact of world financial crisis, extensive, | | | | paint a huge impact. Of course, this is more of |
| huge, the deep-seated. From the real economy level, | | | | enterprise development, water-based paint was a |
| the world financial crisis will affect the distribution | | | | good policy opportunities. We should actively take |
| pattern of industry, enterprise distribution patterns, | | | | the initiative to capitalize on these opportunities. |
| industrial model of economic development, product | | | | 3. From the economic environment, look at the issue |
| upgrading, structural adjustment and optimization, | | | | of industrial water-based paint |
| strategy and market positioning and transformation, | | | | The face of crisis, the paint industry in 2009 highlights |
| and so, the crisis may also become a turning point | | | | the three main themes: Coating industrial upgrading, |
| This will also be water-based paint coatings industry, | | | | restructuring, strategic transformation. In fact, even |
| the industrialization of the development of an | | | | without the current global financial crisis, China's |
| excellent opportunity! | | | | economy has also been faced with industrial |
| 1. From a technical perspective the issue of industrial | | | | upgrading, restructuring and strategic transformation. |
| water-based paint | | | | Improve enterprise's core competitive power and |
| The industrialization process of water-borne coatings | | | | wind system capacity, which is a historical |
| can not do without technology continues to evolve. | | | | responsibility, but also a historical necessity. Improve |
| China's water-based Waterborne Wood Coatings | | | | core competitiveness and wind resistance capabilities, |
| Research already has 10 years of history, from | | | | its important elements include: technology, |
| development to paint resin preparation, small-scale | | | | management, marketing, culture, etc., but also to |
| equipment production to the production of the | | | | enhance the value of including health, resources, |
| monomer scale, from the paint to the construction | | | | environmental protection and enhancement of the |
| equipment construction, there is a considerable | | | | value. These are both coatings industrial upgrading, |
| improvement . | | | | restructuring and strategic transformation of the |
| In recent years, the technological development of | | | | content, but also motivation. Hence, the promotion of |
| water-based paint under the impetus of the policy, | | | | China's water-based wood coatings in production, and |
| driven by the market, the development of more | | | | the whole water-based paint in production, is |
| rapid, a large number of enterprises with solid | | | | currently an important task, but also an excellent |
| technical strength to step up research and | | | | opportunity for development, which conforms to |
| development of water-based too, made a one | | | | China's current economic development situation. |
| outcome. Even more gratifying is that a project into | | | | 4. From a market perspective the issue of |
| a water-based coating of the national key project | | | | water-borne coating industry |
| plan and obtain the fruits of gratifying. According to | | | | "Eleventh Five-Year" period, China's paint industry, the |
| the most detailed information, this year's water-borne | | | | development of the market form of dramatic |
| base coating industry for at least two of the | | | | changes. In broad terms, said: First, the increasing |
| projects have already been stimulating domestic | | | | market demand for branding; second is the market |
| demand to enter the national plan, the amount of | | | | demand from the general value of the product itself |
| investment is unprecedented. | | | | to give an extension to the poles; third business risk |
| Another concern is that China's huge market for | | | | prevention and enhanced decision-making |
| water-based coatings, but also attracted a large | | | | mechanisms; fourth, the enterprise's strategic |
| number of great concern in the international coatings | | | | readjustment and strategic layout to speed up. |
| giants, and have their products into the Chinese | | | | From an environmental, health product perspective, |
| market, which no doubt China's water-based paint in | | | | the market patterns have also undergone |
| industrial production has played a important catalytic | | | | tremendous changes. First, as the people's |
| and complementary role. | | | | environmental protection, health awareness to |
| 2. From a policy perspective the issue of water-borne | | | | strengthen the market demand for a more human |
| coating industry | | | | culture. Environmental protection, health, products are |
| We know that in the new situation, the | | | | the majority of consumers of all ages. Food poisoning |
| macro-control role of the visible hand has been | | | | incidents, toys poisoning, export furniture, recall the |
| further strengthened. From last year to now, China | | | | incident has aroused the government, enterprises, |
| promulgated a series of policies and measures to | | | | consumers the same high degree of attention; |
| promote China's economic development, resolving the | | | | Second, green homes, green buildings, green building |
| financial crisis on China's tremendous impact on the | | | | materials has become national policy, but also the |
| real economy. These policies and measures, are | | | | formation of habits. Health value, environmental value, |
| associated with industrial upgrading, including a key | | | | and calls for water-based paint products; Third, |
| project was the work of environmental upgrades. | | | | exports of green barriers have been formed around |
| Among them, in 2008 the relevant policies in the | | | | the world to protect their own interests as an |
| industrial structure adjustment, at least five policies | | | | important means of exporting a product's |
| and standards and promote the industrialization | | | | environmental, health, type has become the |
| process of water-based coatings have a significant | | | | universally recognized rules. These are beneficial for |
| correlation. The first letter of the Department of | | | | developing the Water-based paints. |
| Public Development and Reform Commission published | | | | At the same time, from the market space of view, |
| the 2008 industrial restructuring directory; Second | | | | on the progress of the industrialization of |
| Industrial Development and Reform Commission | | | | water-based paint is also an excellent opportunity. |
| approved the petrochemical industry revitalization plan | | | | We know that to promote China's economy back on |
| (Rule); 3 issued by the Ministry of environmental | | | | the road back to rapid growth in the three major |
| protection and environment-friendly products catalog | | | | engines: First, the rapid development of urbanization; |
| (the first batch of the early list); Fourth, the | | | | second is the development of the farm domestic |
| organization prepared by the Ministry of | | | | market; third, the service industry. It is also our |
| Environmental Protection 2009-2010 coating distinction | | | | resolve financial crisis, the impact of important magic |
| between bulk production processes; 5 is limited to | | | | weapon. Development in the city there are several |
| the standard water-based wood coatings voc. The | | | | key words are closely related with the water-based |
| first four will be the development of water-based | | | | paint is the upgrading of the city and ecological |
| coatings, environmentally-friendly coating as an | | | | environmental protection. As China's environmental |
| important content. In 2009, several new policies and | | | | protection, health, general awareness, both in the |
| regulations in terms of work, but also will promote | | | | process of urbanization, or the consumption trends in |
| the industrial upgrading and structural adjustment play | | | | the market, are always keep in mind two words is |
| an active role. One of these projects remains | | | | the health and environmental protection. |
| focused on environmental protection, health and | | | | In short, in crisis, facing the development of |
| enhance the value of content, including: paint the | | | | water-based paint is an important development |
| views of industrial restructuring (including the | | | | opportunity. How to grasp the opportunity to |
| water-based wood coatings, high-performance | | | | accelerate the industrialization process of China's |
| water-based anti-corrosion coatings and other | | | | water-based paint is an important topic in the |
| products), paint industry, a major research project to | | | | industry, but also an important task of enterprise |
| encourage products directories nine research | | | | development. I believe that as long as we grasp this |
| projects, which no doubt on China's policy direction to | | | | opportunity, the prospects will be bright. |
| promote the industrialization process of water-borne | | | | |