| Firstly, Design Principles | | | | 3. It is necessary to highlight focus |
| Exhibition designers must understand that, exhibition | | | | Display should have its main point and focus. Booth |
| design is the important part, but is not all the work | | | | should be able to attract the viewers' attention. |
| of the exhibition; designer must understand that the | | | | Special products, new products can be highlighted by |
| purpose of exhibition design is not to display only, but | | | | location, layout, lighting and other means. |
| to achieve the purpose of displaying; must | | | | 4. Must have a theme and provide specific |
| understand that art exhibition is to use specific | | | | information |
| means to performance abstract exhibition purpose; | | | | Theme is exhibiting companies' desired basic |
| should not to display art instead of the display | | | | information and first impression to the public. The |
| purpose. Always remember that design art is only the | | | | theme is often exhibiting companies themselves or |
| tool of displaying, not the purpose of displaying. | | | | their products. |
| Secondly, Design Requirements | | | | 5. Have the eye-catching signs |
| 1. To be harmony, not to be haphazard | | | | Unique signs to attract more visitors and make it |
| Booth is combined by many factors, including the | | | | easy for visitors to identify your booth. A unique sign |
| layout, lighting, color, charts, exhibits, outreach planes. | | | | will also leave a deep impression who ever visited |
| Good design is the integration of these factors | | | | your booth after the exhibition. |
| combined to help enterprise exhibitors to achieve | | | | 6. Design from the perspective of the target |
| display purposes. | | | | audience |
| 2. To be simple, not to be complex | | | | Consider the audience's interest and response. Design |
| Ordinary people can only receive limited information in | | | | from the perspective of the target audience, make it |
| an instant. The audiences are walking hasty, if they | | | | easy to attract the target audience's attention and |
| cannot get clear information in an instant, they would | | | | resonance, leave deep impression on the target |
| not be interested. In addition, the complex booth will | | | | audience. |
| educe the work efficiency of exhibitors. Simple, clean | | | | 7. Other factors to consider: space; easy set-up and |
| is the best way to attract viewers. Photos, graphics, | | | | disassemble booth; avoid changes after deciding on |
| text should be clear, concise. Designs having little | | | | the design which will delay the construction and result |
| connection with the display content and display | | | | in additional charges. |
| purpose should be reduced to the minimum. | | | | |