| Link Building can be tedious boring and at times it | | | | 3. Use anchor text |
| might seem like a waste of energy. However, over | | | | Anchor text is very important in building quality back |
| time it can be one of the most profitable activities of | | | | links. The anchor text the text that contains the link |
| your business. See, backlinks will increase your link | | | | and Google assigns a lot of value to a link with |
| popularity which in turn will increase your Google Page | | | | anchor text. Using your keywords as anchor text in |
| Rank. | | | | your back links is a great way to add linkjuice to |
| Although Page Rank is no longer the Alfa and the | | | | your backlinks. |
| Omega of SEO, it is still a good indication of just how | | | | 4. Get links from high Page Rank sites |
| popular your site is with the search engines. The | | | | Getting a link from a high page rank site carries more |
| majority of your Page Rank is determined by | | | | value than a link from a low page rank site. Page rank |
| backlinks. You simply cannot increase Google Page | | | | value gets passed on to an outbound link from the |
| Rank without getting back links to your site. | | | | top level URL. In other words, the home page URL |
| Most people make the mistake of blindly diving into | | | | carries most of the value and that's why links from |
| link building - hoping that it will help their search engine | | | | high PR sites are so sought after. If you can you |
| ranking. Unfortunately not all links are good links. Here | | | | should try and get links from high PR pages - they |
| are 5 very important tips you need to stick to when | | | | have even more value. |
| building links to your site. | | | | 5. Focus on getting permanent backlinks |
| 1. Focus on relevant links | | | | The only thing that is worse than not ranking well, is |
| Google's bot is getting smarter and one of the big | | | | to lose a high rank. It's not uncommon for your site |
| things for the future of backlinks is relevancy. Focus | | | | to drop off the SERP's if you lose your backlinks. If |
| on getting links from relevant sites that are similar to | | | | you buy links from link services that require a |
| yours. Backlinks from relevant sites has more linkjuice | | | | monthly subscription you run the risk of losing your |
| and will get a higher value than random links from | | | | links when you cancel. This will drop all your links and |
| unrelated sites. | | | | cause your search engine ranking to drop as well. |
| 2. Avoid nofollow links | | | | Don't be blinded by the little green bar that shows |
| Many sites now have the "nofollow" tag which was | | | | your Google page rank. It's notoriously inaccurate and |
| originally introduced to deter spammers from posting | | | | can often be deceiving - especially for low PR sites. |
| random links everywhere. The nofollow tag means | | | | Focus instead on building more quality backlinks. In the |
| that a link won't be accredited as a backlink, so when | | | | end every quality link counts and if you are |
| you do get links from nofollow sites they will be | | | | consistent you will increase Google Page Rank, get |
| worthless from an SEO point of view. | | | | more traffic and make more money. |