| There have been some amazing stories of individuals | | | | contributor to other forms of traffic building. For |
| who have been very successful in traffic building in | | | | instance, signature lines in forums are becoming more |
| relation to their auction offerings. | | | | elaborate with clickable graphics that can lead forum |
| There have been incredible stories of how an | | | | visitors to your online store or primary website. |
| individual will write a description of the product that | | | | This is the true essence of marketing - getting as |
| reads more like a column by Ann Landers with the | | | | creative as possible in the use of all available tools. |
| humor of Dave Barry. | | | | To give you a more hands on point of view. I |
| The description itself is so entertaining and relatable | | | | recently discovered an electrical outlet that had no |
| that individuals flock to the auction site simply to read | | | | plate. The screw that held the plate on had snapped |
| the description. | | | | and a portion of the crew remained. I turned off the |
| I recall one story of a mom selling something that | | | | electricity and used a pair of wire cutters to grab |
| had belonged to their child. They wrote hundreds of | | | | onto the broken screw and in short order I was able |
| words describing the special memories of that object | | | | to remove the broken screw and replace the plate |
| in relation to their child. Because other parents related | | | | and install a new screw. |
| to the emotional side of the description they came, | | | | I could have called an electrician or I could have |
| they read and they sent emails to friends and had | | | | replaced the entire outlet, but I used the tools at my |
| them visit too. | | | | disposal to creatively fix my problem. |
| In some cases there have even been demands that | | | | This is a good mentality to take into problems you |
| the auction owner be provided with their own column | | | | may encounter in online marketing and traffic building. |
| somewhere for others to experience their wit and | | | | Locate the tools that are available to you and work |
| wisdom. | | | | to create an environment conducive to motivating |
| The end result is that the passion and entertainment | | | | individuals to visit your website and discover what |
| used by the person conducting the auction leads to | | | | you have to offer. |
| improved traffic and higher bids. There have been | | | | Perhaps there was a time when simple curiosity was |
| cases where these high profile auctions have inspired | | | | enough to draw foot traffic to brick and mortar |
| individuals or organizations to bid on the item that | | | | stores, but as time goes by it takes much more |
| was made famous through a creative online auction. | | | | creative thinking to establish a mechanism that invites |
| Being creative even in what may seem like a pretty | | | | customers to visit. Usually one approach to online |
| straightforward product description may seem like an | | | | traffic building isn't quite enough. |
| unlikely source for improved traffic building, but it has | | | | When it comes to online marketing there are lots of |
| proven the case often in online auctions. | | | | tools. Use them creatively. |
| In fact the creativity expressed in online auctions is a | | | | |