| There have been some amazing stories of | | | | traffic building. For instance, signature |
| individuals who have been very successful in | | | | lines in forums are becoming more elaborate |
| traffic building in relation to their auction | | | | with clickable graphics that can lead forum |
| offerings. | | | | visitors to your online store or primary |
| | | | website. |
| There have been incredible stories of how an | | | | |
| individual will write a description of the | | | | This is the true essence of marketing - |
| product that reads more like a column by Ann | | | | getting as creative as possible in the use of |
| Landers with the humor of Dave Barry. | | | | all available tools. |
| | | | |
| The description itself is so entertaining and | | | | To give you a more hands on point of view. I |
| relatable that individuals flock to the | | | | recently discovered an electrical outlet that |
| auction site simply to read the description. | | | | had no plate. The screw that held the plate |
| | | | on had snapped and a portion of the crew |
| I recall one story of a mom selling something | | | | remained. I turned off the electricity and |
| that had belonged to their child. They wrote | | | | used a pair of wire cutters to grab onto the |
| hundreds of words describing the special | | | | broken screw and in short order I was able to |
| memories of that object in relation to their | | | | remove the broken screw and replace the plate |
| child. Because other parents related to the | | | | and install a new screw. |
| emotional side of the description they came, | | | | |
| they read and they sent emails to friends and | | | | I could have called an electrician or I could |
| had them visit too. | | | | have replaced the entire outlet, but I used |
| | | | the tools at my disposal to creatively fix my |
| In some cases there have even been demands | | | | problem. |
| that the auction owner be provided with their | | | | |
| own column somewhere for others to experience | | | | This is a good mentality to take into |
| their wit and wisdom. | | | | problems you may encounter in online |
| | | | marketing and traffic building. |
| The end result is that the passion and | | | | |
| entertainment used by the person conducting | | | | Locate the tools that are available to you |
| the auction leads to improved traffic and | | | | and work to create an environment conducive |
| higher bids. There have been cases where | | | | to motivating individuals to visit your |
| these high profile auctions have inspired | | | | website and discover what you have to offer. |
| individuals or organizations to bid on the | | | | |
| item that was made famous through a creative | | | | Perhaps there was a time when simple |
| online auction. | | | | curiosity was enough to draw foot traffic to |
| | | | brick and mortar stores, but as time goes by |
| Being creative even in what may seem like a | | | | it takes much more creative thinking to |
| pretty straightforward product description | | | | establish a mechanism that invites customers |
| may seem like an unlikely source for improved | | | | to visit. Usually one approach to online |
| traffic building, but it has proven the case | | | | traffic building isn't quite enough. |
| often in online auctions. | | | | |
| | | | When it comes to online marketing there are |
| In fact the creativity expressed in online | | | | lots of tools. Use them creatively. |
| auctions is a contributor to other forms of | | | | |