"How You Can Profit From Free Reports"

In this free report I will show you how you can profitRich Schefren's "Internet Business Manifesto" is
from free reports!another free report that was really well marketed. As
FREE REPORT!a matter of fact, Rich actually marketed the daylights
How often do you see those words as you surf theout of his Internet Business Manifesto" And,
Internet looking for information? About a bazillion?marketing genius that he is, he later released it in
Everybody seems to be offering a free report aboutthree segments. The last release was called,
almost any and every subject under the sun now"Internet Business Manifesto: The Final Chapter". How
days. The question is, why? Why should anybody gois THAT for marketing genius in action?
to all of the work, trouble and effort to produce aRich Schefren's "Internet Business Manifesto" free
report that is not going to be sold but be given awayreport is another example of how to market a free
for free?report to gain the maximum desired benefit from it.
Ah! You see the point in NOT to sell the free reportThis report is also well written. It contains plenty of
and make a bushel basket full of money from theuseful information for new Internet marketers, as
sales. The entire point of a 'free report' is to givewell as, for some who are well seasoned but there
people the report in exchange for their names andreally wasn't any new, world shaking information in it.
email addresses. Not that the report isn't valuable...Still, it was very effective and the desired result was
sometimes a report is and sometimes it's just aachieved. He built his list to astounding proportions.
bunch of hooey, but the names and email addressesThe free report list building technique isn't limited to
of those who download these free reports are muchInternet marketers. It spills over into brick and mortar
more valuable than the report will ever be...even themarketing as well...or maybe that's where it started.
good ones.Who knows? The lines between Internet marketing
There are exactly two kinds of people who live andand Brick and Mortar Marketing have become a bit
work on the Internet. There are those who areblurred over the years.
marketing gurus and those who are not. The latterIf you don't believe me, go in search of nothing but
number far exceeds the number of the former.'free marketing reports' using your favorite search
There are a few very, very, VERY savvy marketingengine. You'll find free reports about all kinds of
gurus out there who know how to put together aproducts and services. You will find free reports
'free' report and market it so effectively that it takesabout marketing beverages, sports, music, B2B
on a life of its own and continues to produce themarketing and dozens of others. The point of these
desired results (list building if you haven't alreadyfree reports is the same. The idea is to give valuable
guessed) for weeks, months or even years after the(?) information to a potential customer in exchange
free report is released.of his name and address or email address for the
Free reports are used by many Internet marketerspurpose of future marketing of products and
as incentives to encourage people to join a mailing list.services to him.
That is so common that it has almost becomeFree reports that are used to build opt-in lists, either
ineffective. These free reports that are offered asof the cyber space or brick and mortar variety, must
incentives to join mailing lists probably contain ascontain good information. The information does not
much useful information as the kind that arehave to be completely unique but it must be
marketed by these marketing geniuses. They justaccurate and free reports must be well written... no
aren't as effective at producing the desired listpoor grammar or misspelled words are allowed. The
building effect.information needs to be presented to readers in a
Let me give you an example:clear way, as well. Good reports whether they are
Mike Filsaime's "Death of Internet Marketing" is afree or paid for, must be helpful to those who read
prime one. "Death of Internet Marketing" was a freethem. If data is included it needs to be fresh.
report that was launched with a lot of fanfare. Mr.The whole point of a free report, however, is NOT
Filsaime PAID $1 for every lead that was producedthe report. The report is only a means to and end as
by his "Death of Internet Marketing". Yes, that'sdemonstrated by the real marketing geniuses of our
what I said...he PAID. Now, if you were an Internettimes. Scare tactics are not very appetizing but they
marketer with a list and you received an offer to beare effective. "The Death of Internet Marketing"?
paid one dollar for each time a member of your listThat's enough to scare an Internet marketer out of
downloaded a FREE report, wouldn't you jump on the10-years growth...but it worked. The word,
bandwagon? Of course you would...everybody"manifesto" produced visions of serial killers but it
would...heck, everybody DID!was effective as well.
Now Mike Filsaime has some pretty deep pockets toHow To Write Your Own Free Report In 60 Minutes
be sure...we don't all have those kinds of resourcesOr Less:
but his strategy was absolutely brilliant. He alreadyFree reports are big now days on the Internet. It's a
had a mailing list of over 300,000 and I wouldn't evenbandwagon that many Internet marketers are
hazard a guess at the number of names and emailjumping on simply because it works.
addresses that are now on his list. Every marketerPeople jump on the "Information Super Highway"
that had a list that was even remotely interested inthat is the Internet because they want and/or need
the free report sent it out in their newsletters. Don'tinformation about all kinds of things. People seek out
even think about the numbers, it's just too mindfree reports about subjects that will make them feel
boggling.better, look better, become more proficient, or solve
Now Mike Filsaime has some pretty deep pockets toa problem for them. Reports can take many forms
be sure...we don't all have those kinds of resourcesbut no matter the form, a report is simply a writing
but his strategy was absolutely brilliant. He alreadythat provides information about a specific subject.
had a mailing list of over 300,000 and I wouldn't evenWriting a report doesn't have to be a time consuming
hazard a guess at the number of names and emailtask. A short report can be written in as little as one
addresses that are now on his list. Every marketerhour or less provided the writer has access to
that had a list that was even remotely interested insufficient information on the subject and since the
the free report sent it out in their newsletters. Don'tInternet really is the "Information Super Highway"
even think about the numbers, it's just too mindinformation on almost any subject is readily available.
boggling.First, let's discuss writing a free report from 'scratch'.
Here is another example:Here are more in-depth instructions...