Greed can cost you your shirt!

d can cost you your shirt!profits after paying all of his loan payments to buy
and remodel more buildings. Nick just couldn't wait
The proper action when things are going well is toand consolidate his position. He had every building he
pay off debt and consolidate your position. Then youowned loaned up to the maximum value that he was
will be financially strong and can go for furtherable to. The rents were more than enough to cover
expansion without fear of loosing what gains youthe payments on each individual building. So what
already have. When you are not deep in debt you dohappened?
not have to worry about your creditors getting paid.Two things. The first was his greed. We entered the
Since the usual history of a business is cyclic (boom1991 recession, and the price of buildings went down.
and then every 7 years (plus or minus) bust) you canThe banks were starting to foreclose on buildings and
predict when it is time to consolidate.put them back on the market for very cheap prices.
When the prices are "too good to be true, they are."Nick just couldn't let a deal pass him by. He bought 3
In the two years just before the top of the marketof them. He borrowed the last dime he could
is reached, prices are going up at very incredible rate.squeeze out of every building he owned to buy
I have seen real estate go up 25%, per year, right atthese buildings, thinking that he could do no wrong.
the top. This is incredible and I guarantee you itOne bank made him the deal of a century. They
cannot sustain itself, at that rate. As hard as it is towanted a lot of money down but the price "was just
give up a profit, it is harder still to sell an investmenttoo good to be true."
when it is going straight up. But, understand this isNick was so much in a hurry to get his hands on this
when you need to sell. If that is not what you wantgreat deal he didn't bother to do his normal structural
to do then you need to go to plan B: pay off yourinspections and research. After all, Nick owned 17
debt and get ready for the market drop.buildings in Hollywood by now and knew the market
If you are debt free you can survive the drop andbetter than anyone else, he thought. He looked at
then be solvent and financially secure when thethe building and saw it was only 20 years old. The
recovery comes. I would like to tell you a story ofbuilding was empty, which meant it brought in no
the largest apartment owner in Hollywood.income. That didn't bother Nick, he would just get it
It was 1980 when I met Nick. He owned 11 buildingsrented quickly and the building would support itself.
at that time. He bought the worse buildings in town.What Nick hadn't noticed was that the foundation
These had the best cash flow. He owned mostlywas damaged and a $100,000 repair was needed.
brick buildings. This was because they cost lessThis was a repair that Nick couldn't afford. I begged
money than stucco and wood buildings. This lowerNick to walk away from this building and let the bank
price allowed Nick to generate higher profits. Nickhave it back. He refused and squeezed more money
would buy a building. He then did a market study, andout of his collection of buildings.
figured out what size apartments and what numbersAs you can imagine, Nick was loaned to the hilt and
of bedrooms were generating the highest rent, perhad no money set-aside for an emergency. At his
square foot. Then he remodeled his building to getpeak he owned 17 buildings worth $45,000,000 with
the highest price per square foot he could. He spenthim estimating his net worth at $7,500,000. He was
over $100,000 per building to do this. He also had todefinitely worth a lot of money. That was for sure.
earthquake proof all of his buildings.Before we get jealous of him, lets look at these
One of the reasons that brick buildings sold sonumbers a different way. If Nick was worth
cheaply was that they needed to be earthquake$7,500,000 then his real estate loans had to be the
reinforced. When Nick finished remodeling a building, itdifference. That is $37,500,000. These were sure big
was producing a very nice cash flow. Nick would usenumbers.
that cash flow to buy and remodel the next building.Let's look at these numbers in terms of their
This was very smart thinking. Where did Nick fall offpercentages. This $37,500,000 was 83.3% of
the rails? First he would find a great deal, while he$45,000,000. $45,000,000 had to be the retail value
was still in the middle of a remodeling job. He justof all these buildings. Nick would not think in terms of
couldn't pass it by. He borrowed on one of hisselling them. He never sold a building. He only bought,
finished buildings to get the down payment to buyand bought, and bought. What Nick saw was the
the building.potential. If property values went up only 10%, Nick's
Then he would borrow on a second building to getnet worth would go up $4.5 M. Property values had
the money to remodel the new building. Now he wasgone up over 20% in the 1980's but the recession
remodeling two buildings at the same time. Bythat had started was of no concern to him. It is clear
borrowing on two of his successful buildings, he nowthat he had stretched himself to the limit. The last
had to pay the loan payments on the two new loans.building the bank sold him put him in trouble. He might
The rents from the older buildings now went to thehave even survived it if he sold one, two or maybe
lenders instead of to Nick's remodeling project. Thethree buildings. No, Nick wouldn't do that.
new building, just bought, didn't produce enoughOne year later the recession was not over.
income to cover the new loan on it because half theUnemployment in California went up and up.
building was empty due to the remodeling. Nick nowBusinesses were closing, President Reagan was
needed to keep borrowing money to fix the buildingsclosing down Aerospace, and workman compensation
and pay the loan payments on the buildings thatinsurance was so high no one could stay in business.
didn't generate enough income. When a building wasVacancies in apartments were going from 1% to 5%
completed it then supported itself very nicely.to 10%. Then it happened, we had the LA riots.
Was Nick happy with that? No, he wanted more andHollywood became a ghost town and then it
more buildings. If at any time Nick had stoppedhappened again, the earthquake of 1994. Brick
borrowing to buy new buildings, and just finished allbuildings fell down on Hollywood Blvd, none of Nick's
his buildings in remodeling, he would have been ablebuildings. People moved away and vacancies rose in
to catch up with himself and started expansion fromHollywood too as much as 17%.
a new level of security. That was, using the buildings