| Abe Cherian
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| | the site?
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| The basic principles used successfully by
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| | 6. Is it easy to navigate?
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| brick and mortar storefronts in moving
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| | Step three- Help the buyer:
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| your potential clients through a
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| | If you have done your prospecting right,
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| successful sales process is also the most
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| | the visitors coming to your website are
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| effective way on the web.
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| | hoping to find a solution to their
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|
| |
| | problem. The solution can be a product or
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| You do this by following the five step
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| | a service. Internet marketing studies
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| process in your marketing strategy by
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| | show that 7 out of 10 visitors are ready
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| attracting potential clients, building
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| | to buy. They are only looking for a
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| trust, helping them choose the right
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| | vendor who they find more helpful.
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| product, presenting the product, and then
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| | Ask yourself these questions:
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| closing the sale.
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| Step One- Marketing / prospecting:
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| | 1. Are you helping your visitors to
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| Prospecting is the delivery of qualified
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| | identify and find the solution to their
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| visitors to your website. It can be
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| | problem?
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| achieved by many forms, such as, search
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| | 2. Are you guiding them to find the
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| engine marketing, pay-per-clicks, and
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| | solution by easy to find information, and
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| e-mail advertising that draw people to
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| | navigation?
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| your site.
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| | Step four- Present the product:
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| Once they are there, it's your
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| | Before you present your product, make
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| responsibility to show them how your
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| | sure that you have already helped the
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| product can fill the void in the
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| | buyer by identifying with their needs in
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| marketplace and what sets your product
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| | the previous stage. When you present your
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| apart from the rest. Deliver your 'Unique
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| | product or service to your visitor be
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| Selling Proposition', USP.
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| | sure to keep their attention and their
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| Step two- Building trust:
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| | interest by motivating them to continue
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| Just like in a brick and mortar business
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| | with the sale.
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| where you greet a person when they walk
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| | Step five- Successfully close the sale:
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| in the door or physically help them find
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| | Look at each of the products that you
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| what they are looking for, you can build
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| | offer and ask yourself these questions:
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| trust by doing similar things on your
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| website by the elements that surround the
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| | 1. Are you assuring them by giving
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| design and development of your website.
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| | guarantees?
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| Your visitor is unconsciously judging
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| | 2. Does your description answer all their
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| your credibility by asking themselves the
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| | questions?
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| following questions:
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| | 3. Are you giving them feed back and
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| | testimonials from your clients?
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| 1. Does the website have the feel and
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| | 4. Do you take credit cards, if so which
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| look of a legitimate company?
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| | ones?
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| 2. Is it easy to find the company contact
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| | 5. What happens after they purchase?
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| information?
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| | Take the guess work out of the purchase
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| 3. How is the copy on the site?
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| | process.
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| 4. How fast does it download, and are
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| | If you court your visitors by the five
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| there any broken links?
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| | steps above, you'll see better
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| 5. Is there a privacy policy posted on
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| | conversions, and increased profits.
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