| Google AdWords developers recently began | | | | While this system seems to be designed to make it |
| activation of a tool that eliminated many of the | | | | easier for newbie PPC entrepreneurs to compete in |
| barriers to breaking the code for performance | | | | the profitable Google AdWords marketplace, it's too |
| improvement. A new tool just leaving the beta | | | | soon to have all the details. Only time will tell if this |
| testers is promising huge income....and potential | | | | clever tool will stand the test of time. |
| controversy. | | | | To summarize, an expanded beta-type group is |
| The idea is especially practical and useful when you | | | | currently testing this new system that has been |
| have landing pages. Splash pages make it even easier | | | | tweaked to be successful with Google AdWords |
| to take advantage of this improvement. | | | | campaigns. Even though the system is based on |
| PPC advertisers are always looking for ways to build | | | | highly technical algorithms its use is very simple and |
| more traffic and sales from the money they invest | | | | the ramp-up takes just minutes. |
| into Google AdWords. | | | | We always like to read about such systems but |
| Click costs are on the rise and this makes it | | | | remain skeptical. As an active marketer it is easier to |
| important to tighten up your control of your ads. By | | | | spend a few bucks and test a system than to keep |
| keeping an eye on your conversion of as much | | | | struggling with poor results. |
| traffic as possible you will definitely improve your | | | | It's also smart to test any system that is built on |
| return on investment (ROI) ratios. | | | | technology and designed to provide deep reaching |
| A recently introduced detective type of tool is slowly | | | | research on your competitors. All major businesses |
| starting to crawl its way through the population of | | | | invest heavily in market research and devote a |
| PPC advertisers. Its introduction is especially | | | | sizable part of their money toward observing their |
| important to Google AdWords users, if it works. | | | | competitors. |
| Here's what has been learned about what we'll refer | | | | If you expect to be a major player, or otherwise |
| to as the detective: | | | | build a successful online business, you'll be well served |
| Â-This new tool is part of a system that | | | | to do your homework when it comes to new |
| appears to be applied most successfully when use | | | | technology. |
| with Google AdWords system. | | | | Should you choose to do some testing of your own |
| Â-The detective is touted as making it easy | | | | we've provided a few suggestions. The following |
| to pick so-called low handing fruit. What this means is | | | | testing tips will help you start the ball rolling: |
| the heavy hitting major players in the PPC game, | | | | 1.If you've never conducted any type of testing |
| especially those who work their programs through | | | | before, don't create a really complicated experiment. |
| Google AdWords, grab a big share of the millions of | | | | Limit your first test to two to three elements of |
| dollars a week that are earned through their | | | | your campaign (e.g. keywords, try several text ad |
| AdWords campaigns. | | | | variations). |
| However, they tend to leave literally thousands of | | | | 2.Make sure you allow enough time for statistic |
| dollars on the table because it's not profitable to fine | | | | results to respond. If your test page gets 5K hit per |
| tune their campaigns to rake away every possible | | | | day you'll notice results much sooner than someone |
| dollar. | | | | whose site only gets a few hundred hits per day. |
| Â-This detective tool not only picks off low | | | | 3.Don't stop with landing page testing. Test different |
| hanging fruit, it also scouts the major player's | | | | variations in graphics, colors and subject lines. Small |
| campaigns through a proprietary program and tracks | | | | changes can make huge and measurable difference in |
| a number of predictors of their campaign's success. | | | | your results. Evaluate, evaluate, evaluate....and test |
| Â-The system identifies hot markets, | | | | again. |
| identifies the competition by name and urls and | | | | Don't be in too big a hurry to get your results and |
| reveals the methods they are using to capture | | | | start applying the initial changes you like. It can take |
| thousands of buyers daily. The tool also automates a | | | | you several weeks to learn how to test properly but |
| very effective attack on any competitor targeted | | | | you'll more than make up for lost time in the revenue |
| using a massive selection of keyword sets. | | | | department. |