| Google AdWords developers recently began | | | | While this system seems to be designed to |
| activation of a tool that eliminated many of | | | | make it easier for newbie PPC entrepreneurs |
| the barriers to breaking the code for | | | | to compete in the profitable Google AdWords |
| performance improvement. A new tool just | | | | marketplace, it's too soon to have all the |
| leaving the beta testers is promising huge | | | | details. Only time will tell if this clever |
| income....and potential controversy. | | | | tool will stand the test of time. |
| | | | |
| The idea is especially practical and useful | | | | To summarize, an expanded beta-type group is |
| when you have landing pages. Splash pages | | | | currently testing this new system that has |
| make it even easier to take advantage of this | | | | been tweaked to be successful with Google |
| improvement. | | | | AdWords campaigns. Even though the system is |
| | | | based on highly technical algorithms its use |
| PPC advertisers are always looking for ways | | | | is very simple and the ramp-up takes just |
| to build more traffic and sales from the | | | | minutes. |
| money they invest into Google AdWords. | | | | |
| | | | We always like to read about such systems but |
| Click costs are on the rise and this makes it | | | | remain skeptical. As an active marketer it is |
| important to tighten up your control of your | | | | easier to spend a few bucks and test a system |
| ads. By keeping an eye on your conversion of | | | | than to keep struggling with poor results. |
| as much traffic as possible you will | | | | |
| definitely improve your return on investment | | | | It's also smart to test any system that is |
| (ROI) ratios. | | | | built on technology and designed to provide |
| | | | deep reaching research on your competitors. |
| A recently introduced detective type of tool | | | | All major businesses invest heavily in market |
| is slowly starting to crawl its way through | | | | research and devote a sizable part of their |
| the population of PPC advertisers. Its | | | | money toward observing their competitors. |
| introduction is especially important to | | | | |
| Google AdWords users, if it works. Here's | | | | If you expect to be a major player, or |
| what has been learned about what we'll refer | | | | otherwise build a successful online business, |
| to as the detective: | | | | you'll be well served to do your homework |
| | | | when it comes to new technology. |
| Â-This new tool is part of a system that | | | | |
| appears to be applied most successfully when | | | | Should you choose to do some testing of your |
| use with Google AdWords system. | | | | own we've provided a few suggestions. The |
| | | | following testing tips will help you start |
| Â-The detective is touted as making it | | | | the ball rolling: |
| easy to pick so-called low handing fruit. | | | | |
| What this means is the heavy hitting major | | | | 1.If you've never conducted any type of |
| players in the PPC game, especially those who | | | | testing before, don't create a really |
| work their programs through Google AdWords, | | | | complicated experiment. Limit your first test |
| grab a big share of the millions of dollars a | | | | to two to three elements of your campaign |
| week that are earned through their AdWords | | | | (e.g. keywords, try several text ad |
| campaigns. | | | | variations). |
| | | | |
| However, they tend to leave literally | | | | 2.Make sure you allow enough time for |
| thousands of dollars on the table because | | | | statistic results to respond. If your test |
| it's not profitable to fine tune their | | | | page gets 5K hit per day you'll notice |
| campaigns to rake away every possible dollar. | | | | results much sooner than someone whose site |
| | | | only gets a few hundred hits per day. |
| Â-This detective tool not only picks off | | | | |
| low hanging fruit, it also scouts the major | | | | 3.Don't stop with landing page testing. Test |
| player's campaigns through a proprietary | | | | different variations in graphics, colors and |
| program and tracks a number of predictors of | | | | subject lines. Small changes can make huge |
| their campaign's success. | | | | and measurable difference in your results. |
| | | | Evaluate, evaluate, evaluate....and test |
| Â-The system identifies hot markets, | | | | again. |
| identifies the competition by name and urls | | | | |
| and reveals the methods they are using to | | | | Don't be in too big a hurry to get your |
| capture thousands of buyers daily. The tool | | | | results and start applying the initial |
| also automates a very effective attack on any | | | | changes you like. It can take you several |
| competitor targeted using a massive selection | | | | weeks to learn how to test properly but |
| of keyword sets. | | | | you'll more than make up for lost time in the |
| | | | revenue department. |