| Ecommerce is essentially the art of
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| | If your customers have questions not
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| meaningful connection. When online
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| | addressed in your information-based
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| businesses perceive their role as merely
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| | website you should provide reasonable
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| seller they are liable to find themselves
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| | access to you for further clarification.
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| in a 'disconnect' with their customers.
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| | Your availability may be the most potent
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| Connection # 1 - Know Your Customer
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| | form of connection.
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| The best step in connecting with your
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| | Connection # 4 - Don't Sever Connections
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| prospects is to learn what they want.
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| | at the Point of Sale
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| This generally involves research and
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| | Once a transaction has been made you
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| being willing to ask questions. There
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| | should provide a means of connecting with
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| will be those that are captured by an
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| | your customer to let them know you
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| idea and launch it without gaining an
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| | appreciate their business. This is often
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| understanding as to the marketability of
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| | accomplished through the use of
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| the product. This first point of
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| | autoresponders, but may be enhanced with
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| connection is essentially the first
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| | a series of available informational
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| building block needed for ultimate client
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| | articles specifically designed for those
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| connection.
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| | who actually make a purchase. You may
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| Connection # 2 - Content is King
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| | also have an ecourse that you can make
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| Once you establish a product or service
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| | available. Some online businesses make
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| that is in concert with the expectations
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| | evaluation forms available on their site.
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| of the consumer, you need to establish a
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| | Customers are then invited back to the
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| trustworthy website that provides
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| | site to provide feedback. Discounts on
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| information that allows the dots to
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| | new purchases are often a gift that can
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| connect for your visitor. Far too often
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| | be given for taking the time to fill in a
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| websites simply provide a photo of the
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| | questionnaire.
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| product and a brief description in the
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| | Even in cyberspace your customers want a
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| 'store' section of the site.
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| | connection, but the connection seems to
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| In brick and mortar stores consumers are
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| | be increasingly dictated by the consumer.
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| able to visit with a store clerk to
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| | Online business is responding by making
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| determine the value of a product. With a
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| | their customer connections worthwhile and
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| website, you must find ways to answer
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| | knowledge-based. Those who do not provide
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| their questions. Often this function is
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| | this type of connection are often finding
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| of greater importance than a simple FAQ
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| | a downturn in new customer sales as well
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| section.
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| | as a lack of enthusiasm from existing
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| Connection # 3 - Provide Firsthand
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| | customers.
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| Knowledge
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