| Before trying to define the term of eMarketing (or | | | | "e-" is actually the extreme contraction of the word |
| electronic marketing, so to speak), we should first | | | | "electronic" and is quite omnipresent in today's |
| take a look at the premises of its apparition and | | | | language of many people: "e-marketing", "e-business", |
| development.The theories concerning eMarketing | | | | "e-mail", "e-learning", "e-commerce", "e-", "e-", |
| have not been unified yet, due to a large diversity in | | | | "e-"...The simplest definition of eMarketing could be |
| specialists' opinions. Still, one of the aspects that is | | | | that suggested by Mark Sceats: the eMarketing that |
| established and has ceased being discussed in | | | | uses internet as manifestation channel.A more |
| contradictory, is the fact that electronic marketing | | | | comprehensive, practical definition is the one |
| first appeared under the form of various techniques | | | | formulated by specialists of CISCO company: |
| used by companies distributing their products through | | | | eMarketing is a generic term utilized for a wide range |
| online channels (Internet - based). That happened | | | | of activities - advertising, customer communications, |
| back in the pioneering age before 1995. These | | | | branding, fidelity programs etc. - using the internet. |
| companies that opened the road were called | | | | More than the simple development of a website, the |
| "e-tailers", as opposed to the traditional retailers (also | | | | eMarketing focuses on online communications, direct |
| known as "brick-and-mortar" retailers). During their | | | | dialog with consumers who thus participate to the |
| limited life, these electronic retailers began to develop | | | | creation of new products, finding efficient methods |
| and frenetically introduced new marketing techniques | | | | to win customer's fidelity and ease their |
| based on the support offered by the internet.The | | | | business-making process. eMarketing is the sum of |
| online technologies mentioned above developed in the | | | | activities a company makes with the purpose of |
| context created by the e-tailers, they are widely | | | | finding, attracting, winning and retaining customers.At |
| used these days by B2C and B2B organizations. In | | | | last, for those of you interested in a more scientific |
| other words, they evolved towards what we call | | | | approach, we could say that eMarketing allows |
| now eMarketing (you can also spell it e-Marketing if | | | | relational exchanges in digital, networked and |
| you wish, the "e-" stands in both cases for | | | | interactive environments (acronym: DNI |
| "electronic").You might find as extremely useful and | | | | environments). Earlier in the history of eMarketing, it |
| suggestive the perspective offered by the | | | | was conceptualized as being focused upon the |
| eMarketing Association (eMA). You heard a lot, | | | | exchanges, but today's theoreticians suggest the |
| especially over the past 2 years, about the decline of | | | | exchange paradigm is a limited modality to define |
| online businesses (or the decline of dotcoms), but this | | | | eMarketing.Whichever definition you will choose to |
| temporary difficulty can be viewed as a similarity to | | | | use, will depend on where exactly you need to use it |
| the impasse of Columbus during his expedition that | | | | and for what purpose. You can probably formulate a |
| made him famous more than half millennium ago. The | | | | definition yourself, according to your own knowledge, |
| initial "business plan" with which Columbus started this | | | | experience and view upon what is |
| trip (that of bringing the Asian resources in his | | | | eMarketing.However, one conclusion needs to be |
| country and getting fabulously rich) was a complete | | | | drawn in connection with eMarketing: it has developed |
| disaster: catastrophic estimations, not enough | | | | over the past few years into a standalone discipline, |
| resources allocated, total lack of information upon the | | | | with its own conceptual apparatus, tools and laws, |
| environment he will develop his "business" in, but... he | | | | but with a still-to-be systematized knowledge.Otilia |
| discovered America instead and changed the world | | | | Otlacan is a young certified professional with |
| for ever. In a similar manner, we can say that the | | | | expertise in eMarketing and eBusiness, currently |
| dotcoms, despite their terrible strategies (if any), | | | | working as independent consultant and ePublisher. |
| "discovered" by mistake the world of eMarketing.As | | | | She developed and teach her own online course in |
| we already noticed, defining eMarketing is still highly | | | | Principles of eMarketing and is also a volunteer |
| problematic. Still, what do we mean when we use | | | | Economics teacher. |
| this term? As many other English words, the term | | | | Contact Otilia through TeaWithEdge.com, her |
| was born by adding the prefix "e-" to a term already | | | | Marketing and eMarketing articles and resources |
| known and used, in this case "marketing". The prefix | | | | portal. |