10 Easy Ideas To Attract Client Like Crazy - Online

You've got products. You've got a website. You'vepresentations, and demonstrate your expertise.
even got some traffic (hey, even a little traffic is8. Be Genuine
some!) Now comes the clincher for any business. ToWhen writing website copy, direct your message to
make money, you need to entice online visitors toone person who represents your target audience.
buy your stuff.Personalize your marketing emails by using people's
How can you do this? Well, you can't grab hold offirst names and other personal information.
their hands and make them click the "Buy Now"9. Relate
button. But you can do specific things that may helpConvince your target audience that you know and
them decide to click on it themselves.understand their problems by sharing stories and
In my line of work as a client attraction marketingspecific examples.
coach to small businesses, I've seen many business10. Stay in Touch
owners who consistently let visitors click off to webDon't let prospective customers slip away. Make
wonderland rather than convincing guests to buyevery effort to get them to give you their first
their wares. These businesses may have products orname and email address by offering them a free
services that are just as good or better than theirebook or report. Stay in touch with prospective
competitors, but they're missing out on some keycustomers by sending them a regular e-newsletter
information about how to convert page views intowith useful tips and friendly updates about your
sales.company.
Relationship-Building: The Missing Link to OnlineCase Study: Tracy's Picks
Money-MakingOne of my clients, Tracy Jones, sought out my
To understand how your visitor's online experiencecoaching services to help her brand and market a
can lead them down the buying path, first "become"new program in Austin called "Tracy's Picks." Tracy's
your visitor. What convinces you to buy things fromcompany helps restaurants serve portion-controlled
other websites? Being human, most of us are moremeals to their customers and educates customers on
eager to buy from companies or people whom wethe benefits of purchasing these meals.
feel we like, know, and trust.Like many small businesses, Tracy had a website that
An online customer can't look you in the eye, shakewasn't taking full advantage of the internet's potential
your hand, and think, "Hey, I like, know, and trust thisto help customers "know, like, and trust" her
person!" The good news is that by taking shrewdbusiness. It's a good, clean website, but it needed to
advantage of the the multimedia nature of thebe tweaked to help customers really feel a
internet and the power of good writing, you can giveconnection to Tracy and her business.
your visitors the experience of having a positive,I recommended that Tracy:
personal relationship with you.1. Change her photo to a more intimate shot that
Here are some tips for boosting your personalwould help customers feel a greater sense of
relationship with customers to help them feel ancloseness with her.
intimate connection that makes them more likely to2. Move her opt-in box higher up on the page to
buy from you.encourage more visitors to sign up for her
Before I share the tips. I ask that you make annewsletter.
intention. Intend to use tips that reach you. You are3. Add a picture of the free ebook that people
reading this article for a reason.receive when they sign up for her newsletter.
Ten Relationship-Building Tips4. Post a blog, which serves the dual purpose of
1. Showproviding fresh content for search engines and helps
Post photos of your employees and your workplace.people learn about a company in a more personal
This helps visitors feel more like they know you.way.
2. Tell5. Provide articles and outgoing pertinent links.
Add audio clips of you speaking about your productsYour Homework
or services. Neuro Linguistic Programming (NLP) tellsAs a client attraction marketing coach, I can't leave
us that many of us learn with our ears as well as ouryou without assigning some homework to help your
eyes -- don't miss out on this additional way torev-up your site up to its full relationship-building
connect.potential.
3. EducateGo to your website now and take a good look at it.
We all like learning new things. Help customers likeGo on, I'll wait.
you more by providing them with useful articles.Now ask yourself:, "If I were a new visitor to this
4. Sharesite, would I feel that I 'know, like, and trust' this
Showcase your generosity by providing visitors withbusiness?" What could be added or changed to make
other people's articles and links to pertinent websites.my experience with this business feel more personal
5. Careand inviting? (Hint: re-read my Ten
Ask for feedback and comments. This helpsRelationship-Building Tips above).
customers know that you're in the business ofWrite down what you as a prospective customer
serving them and that you take their opinionswould like to see that could help you make a decision
seriously.to purchase your website's products. When I say
6. Clarifywrite, I mean write. Get out a piece of paper and
Define any confusing terms in your copy. Let thempen and jot down your ideas.
know exactly what you want them to do for you.Now make a commitment to implement these ideas
People like to follow clear instructions. When peopleon your site.
feel comfortable with their online experience, they'rePresto, you've just increased your potential
more willing to purchase.visitor-to-buyer conversion rate. And you've done it
7. Be an Expertwithout paying a penny in advertising or pay-per-click
Don't let people choose between you and yourfees.
competitors. Let them know that you're the only oneIt just goes to show that a personal touch still goes
who can help them. Write articles, createa long way, even across the wires.