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Article #18: 10 Easy Ideas To Attract Client Like Crazy - Online

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You've got products. You've got a Write articles, create presentations, and
website. You've even got some traffic demonstrate your expertise.
(hey, even a little traffic is some!) Now 8. Be Genuine
comes the clincher for any business. To When writing website copy, direct your
make money, you need to entice online message to one person who represents your
visitors to buy your stuff. target audience. Personalize your
How can you do this? Well, you can't grab marketing emails by using people's first
hold of their hands and make them click names and other personal information.
the "Buy Now" button. But you can do 9. Relate
specific things that may help them decide Convince your target audience that you
to click on it themselves. know and understand their problems by
In my line of work as a client attraction sharing stories and specific examples.
marketing coach to small businesses, I've 10. Stay in Touch
seen many business owners who Don't let prospective customers slip
consistently let visitors click off to away. Make every effort to get them to
web wonderland rather than convincing give you their first name and email
guests to buy their wares. These address by offering them a free ebook or
businesses may have products or services report. Stay in touch with prospective
that are just as good or better than customers by sending them a regular
their competitors, but they're missing e-newsletter with useful tips and
out on some key information about how to friendly updates about your company.
convert page views into sales. Case Study: Tracy's Picks
Relationship-Building: The Missing Link One of my clients, Tracy Jones, sought
to Online Money-Making out my coaching services to help her
To understand how your visitor's online brand and market a new program in Austin
experience can lead them down the buying called "Tracy's Picks." Tracy's company
path, first "become" your visitor. What helps restaurants serve
convinces you to buy things from other portion-controlled meals to their
websites? Being human, most of us are customers and educates customers on the
more eager to buy from companies or benefits of purchasing these meals.
people whom we feel we like, know, and Like many small businesses, Tracy had a
trust. website that wasn't taking full advantage
An online customer can't look you in the of the internet's potential to help
eye, shake your hand, and think, "Hey, I customers "know, like, and trust" her
like, know, and trust this person!" The business. It's a good, clean website, but
good news is that by taking shrewd it needed to be tweaked to help customers
advantage of the the multimedia nature of really feel a connection to Tracy and her
the internet and the power of good business.
writing, you can give your visitors the I recommended that Tracy:
experience of having a positive, personal 1. Change her photo to a more intimate
relationship with you. shot that would help customers feel a
Here are some tips for boosting your greater sense of closeness with her.
personal relationship with customers to 2. Move her opt-in box higher up on the
help them feel an intimate connection page to encourage more visitors to sign
that makes them more likely to buy from up for her newsletter.
you. 3. Add a picture of the free ebook that
Before I share the tips. I ask that you people receive when they sign up for her
make an intention. Intend to use tips newsletter.
that reach you. You are reading this 4. Post a blog, which serves the dual
article for a reason. purpose of providing fresh content for
Ten Relationship-Building Tips search engines and helps people learn
1. Show about a company in a more personal way.
Post photos of your employees and your 5. Provide articles and outgoing
workplace. This helps visitors feel more pertinent links.
like they know you. Your Homework
2. Tell As a client attraction marketing coach, I
Add audio clips of you speaking about can't leave you without assigning some
your products or services. Neuro homework to help your rev-up your site up
Linguistic Programming (NLP) tells us to its full relationship-building
that many of us learn with our ears as potential.
well as our eyes -- don't miss out on Go to your website now and take a good
this additional way to connect. look at it. Go on, I'll wait.
3. Educate Now ask yourself:, "If I were a new
We all like learning new things. Help visitor to this site, would I feel that I
customers like you more by providing them 'know, like, and trust' this business?"
with useful articles. What could be added or changed to make my
4. Share experience with this business feel more
Showcase your generosity by providing personal and inviting? (Hint: re-read my
visitors with other people's articles and Ten Relationship-Building Tips above).
links to pertinent websites. Write down what you as a prospective
5. Care customer would like to see that could
Ask for feedback and comments. This helps help you make a decision to purchase your
customers know that you're in the website's products. When I say write, I
business of serving them and that you mean write. Get out a piece of paper and
take their opinions seriously. pen and jot down your ideas.
6. Clarify Now make a commitment to implement these
Define any confusing terms in your copy. ideas on your site.
Let them know exactly what you want them Presto, you've just increased your
to do for you. People like to follow potential visitor-to-buyer conversion
clear instructions. When people feel rate. And you've done it without paying a
comfortable with their online experience, penny in advertising or pay-per-click
they're more willing to purchase. fees.
7. Be an Expert It just goes to show that a personal
Don't let people choose between you and touch still goes a long way, even across
your competitors. Let them know that the wires.
you're the only one who can help them.






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